You earn 25 loyalty points for every 10 kr you spend. So, if you buy one item for 399kr, you'll earn approximately 1,000 loyalty points. If you purchase an item at a discounted promotional price, the number of loyalty points you earn will be based on the promotional price. Some exceptions may apply; not all items may qualify for loyalty points. You don’t earn loyalty points when you purchase a member credit, only when you redeem that credit towards the purchase of an item.