You earn 25 loyalty points for every pound you spend, rounded up to the nearest pound. So, if you buy one item for £35, you'll earn approximately 1,000 loyalty points. If you purchase an item at a discounted promotional price, the number of loyalty points you earn will be based on the promotional price. Some exceptions may apply; not all items may qualify for loyalty points. You don’t earn loyalty points when you purchase a member credit, only when you redeem that credit towards the purchase of an item.